Strengthening Community and Content with Virtual Assistance

A leading Irish platform for teachers to buy and sell lesson resources was experiencing growth but lacked internal bandwidth to manage content, community, and branding tasks effectively. With over 20,000 members, the business needed dependable support to maintain its visibility and strengthen seller relationships.

The Challenge

The platform needed help managing daily social media activity, blog content, seasonal promotions, and homepage updates. Key challenges included: - Maintaining consistent posts across Instagram, Facebook, and Pinterest - Engaging directly with educators online - Updating website visuals and "favourite product" sections weekly - Creating blog posts linked to curriculum-relevant products - Sticking closely to branding guidelines

The Solution

Virtual Assistants provided a virtual assistant with a strong background in content planning, administration, compliance, and social media management. The assistant: - Produced 15–20 brand-aligned posts per month using Canva and scheduling tools - Refreshed homepage banners and featured products weekly - Wrote SEO-conscious blog posts based on education themes - Engaged with tagged social content and reshared appropriate stories - Supported additional admin and prize-related tasks as needed

The Results

- Improved consistency across branded content and campaigns - Higher engagement on Facebook and a revived presence on Instagram - Timely seasonal campaigns, aligned to school calendar events - Improved seller satisfaction and more spotlight opportunities for contributors - Freed up the founding team to focus on strategic direction